Factors affecting frequency of online purchase among GRNZ buyers in Metro Manila
Famodulan, Noel
creator
Mordeno, Sheira Marie ; Ng, Chin Carlo ; Viray, Kristel Mae
text
xx
Quezon City
PCC
2023
9999
monographic
und
ii, 133 leaves
E-commerce is a modern phenomenon that is rapidly expanding. The study aimed to identify the factors that can influence Gen Z's online increase in frequency of purchase since the convenience of online purchasing has become one of the primary reasons for consumers to shop online.
Electronic-Commerce
Online shopping
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