Callen, Barry <br/><br/>
Manager's guide to marketing, advertising, and publicity 

 - New York    McGraw-Hill  2010 
 - xviii, 250 p. ; ill.  Includes index 
<br/><br/><label>ISBN: </label>978-0-07-162796-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing<br/>Publicity
<br/><br/><label>Dewey Class. No.: </label>R 658.8 C13m