TY  - BOOK
AU  - Govoni, Norman A. P.
TI  - Dictionary of marketing communications
SN  - 0-7619-2771-9
U1  - R 380.103 G74d 
CY  - California 
KW  - Communication in marketing- Dicitionaries
KW  - Marketing - Dictionaries
N2  - With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession
ER  -