Govoni, Norman A. P. <br/><br/>
Dictionary of marketing communications 

 - California    Sage, Thousand Oaks  2004 
 - v, 249 p. 
<br/><br/> With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession 
<br/><br/><label>ISBN: </label>0-7619-2771-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing- Dicitionaries<br/>Marketing - Dictionaries
<br/><br/><label>Dewey Class. No.: </label>R 380.103 G74d