Alminar-Mutya, Ruby F. <br/><br/>
Marketing communications approach : advertising principles 

 - Mandaluyong City    National Book Store  2009 
 - ix, 195 p.  Includes bibliography 
<br/><br/><label>ISBN: </label>971-08-6868-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communications in marketing<br/>Sales promotions
<br/><br/><label>Dewey Class. No.: </label>Fil 659.1 A6aa