TY  - BOOK
AU  - Alminar-Mutya, Ruby F.
TI  - Marketing communications approach : advertising principles
SN  - 971-08-6868-3
U1  - Fil 659.1 A6a 
CY  - Mandaluyong City 
KW  - Advertising
KW  - Communications in marketing
KW  - Sales promotions
ER  -