TY  - BOOK
AU  - Roberto, Ned
AU  - Roberto, Andy
TI  - The best of marketing Rx: for brand and marketing executives 
SN  - 978-971-27-2208-0
U1  - Fil 658.8 R54b 
CY  - Pasig City 
KW  - Marketing - management - Philippines
N2  - The Best of Marketing Rx: For Brand & Marketing Executives is a compilation of the most impactful columns from the Philippine Daily Inquirer's Marketing Rx series, authored by Dr. Ned Roberto. This collection offers practical marketing strategies and insights tailored for brand and marketing professionals. Drawing from real-world examples and Dr. Roberto's extensive experience, the book addresses topics such as market segmentation, consumer behavior, and effective branding techniques. It serves as a valuable resource for professionals seeking actionable advice to enhance their marketing practices
ER  -