TY  - BOOK
AU  - Austria, Mary Chris
AU  - Domingo, Arjhel Valenton ; Noveda, Jayson M.
TI  - Strategic management
SN  - 978-621-409-219-2
U1  - Fil 658.4012  Au7s 
CY  - Mandaluyong City 
KW  - Startegic planning
N2  - This book was written to assist students to comprehend these concerns in depth. The goal of this book is to explain why strategic management is vital to individuals, the organizations they work for, and the society in which they live in a clear, comprehensive, yet succinct manner. Our goal in developing this book was to establish a big picture overview of what strategic management is, what strategic managers do, and how the strategy making process influences firm performance. The book takes a targeted, comprehensiv approach to teaching students about the nature, functions, and fundamental building elements of strategic management
ER  -