Parsons, Patricia J. <br/><br/>
Ethics in public relations 

 - London    Kogan Page  2004 
 - xvii, 187 p.  Includes index 
<br/><br/> Ten years ago, I began teaching a course in organizational public relations to second-year public relations students in our four-year undergraduate degree programme. At the time, the curriculum required a section on ethics. To my colleagues in the department, I appeared to be the most likely candidate to teach this since my background was in medical communications and I had already co-authored two books one a textbook and one a trade book - on healthcare ethics. Surely this would be a natural progression for me. To some extent they were right. 
<br/><br/><label>ISBN: </label>0-7494-4276-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publi relations - Moral and ethical  aspects <br/>Public relations - management
<br/><br/><label>Dewey Class. No.: </label>C 174.96572 P25e