TY  - BOOK
AU  - Watson, Tom
TI  - Evaluating public relations: a practice guide to public relations palnning, research, evaluation
SN  - 0-7494-4306-5
U1  - C 659.2072 W29e 
CY  - London 
KW  - Public relations- evaluation
N2  - This much-needed book comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide
ER  -