TY  - BOOK
AU  - Jethwaney, Jaishri
AU  - Sarkar, Narendra Nath
TI  - Public relations management
SN  - 978-81-207-4611-4
U1  - C 659.2 J51p 
CY  - New Delhi 
KW  - Public relatons- management-case studies
N2  - Public Relations has come center stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously
ER  -