O'Guinn, Thomas C. <br/><br/>
Advertising and integrated band promotion 

 - 4th ed. 
 - Singapore   Thomson Learning Asia  2008 
 - xlviii, 781 p.  Includes index 
<br/><br/> The book is taking a wider view of advertising and promotion. Also, the book acknowledges that advertising and promotion are all about brands.  
<br/><br/><label>ISBN: </label>978-981-4239-60-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>C 659.1 Og9a