Moriarty, Sandra <br/><br/>
Advertising principles and practice 

 - 8th ed.  
 - Singapore   Pearson Education South Asia  2010 
 - 685 p.  Includes index 
<br/><br/><label>ISBN: </label>978-981-0697-51-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>C 659.1 M82