Arens, William F. <br/><br/>
Essentials of contemporary advertising 

 - 2nd ed. 
 - New York   McGraw-Hill  2009 
 - xxiv, 558 p. :ill.  Includes index 
<br/><br/> This book Advertising is an ever-changing, creative discipline. The power of advertising is so remarkable in its ability to inspire, influence, and communicate that the study of advertising is more important today than ever before. It's important not just for students of business or journalism-who may be contemplating a career in the field-but also for students of sociology, psychology, political science, eco-nomics, history, language, science, or the arts. Many of these people will become creators of advertising; all will be lifetime consumers of it. 
<br/><br/><label>ISBN: </label>978-007-127057-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>C 659.1 A3e