TY  - BOOK
AU  - Arens,  William F.
AU  - Weigold, Michael F. ;  Arens, Christian
TI  - Contemporary advertising
SN  - 978-0-07-127543-9
U1  - C 659.1 A3c 
CY  - New York 
KW  - Advertising
N2  - Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more
ER  -