TY - BOOK AU - Tymorek, Stan TI - Advertising and public relations SN - 978-0-8160-7983-4 U1 - C 659.023 T95a CY - New York KW - Advertising- vocational guidance KW - Public relations- vocational guidance N2 - This book provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. ER -