Advertising and public relations
- New York Checkmark Books 2010
- xviii, 161 p. Includes bibliographical references and index
This book provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking.
978-0-8160-7983-4
Advertising- vocational guidance Public relations- vocational guidance