TY  - BOOK
AU  - VanRysdam, Peter
TI  - Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget
SN  - 978-1-60138-317-4
U1  - C 658.872  V35m 
CY  - Ocala, Florida 
KW  - Communication in marketing
KW  - Internet Marketing
KW  - Social Media- Marketing
KW  - web 2.0
N2  - Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimization (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry
ER  -