The art of building a brand : top marketers reveal the secrets of building successful brands 

 - New Delhi    Vision Books  2003 
 - 160 p. 
<br/><br/><label>ISBN: </label>81-7094-587-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing) - managrement
<br/><br/><label>Dewey Class. No.: </label>C 658.87 Ar7