Johnston, Mark W. <br/><br/>
Relationship selling 

 - 2nd ed. 
 - New York    McGraw-Hill  2008 
 - xii, 446 p. :ill.  Includes index 
<br/><br/> This book focuses on securing, building, and maintaining long-term relationships with profitable customers, highlighting the salesperson as an essential element in communicating value to customers. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a favorite of students and instructors alike. 
<br/><br/><label>ISBN: </label>978-007-127471-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Selling
<br/><br/><label>Dewey Class. No.: </label>C 658.85 J62r