Futrell, Charles M. <br/><br/>
ABC's of relationship selling through service 

 - 11th ed. 
 - New York    McGraw-Hill  2011 
 - xxxii, 538 p. :ill.  26 cm  Includes bibliographical references and index 
<br/><br/> ABC's of Relationship Selling through Service trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline 
<br/><br/><label>ISBN: </label>978-007-128928-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling
<br/><br/><label>Dewey Class. No.: </label>C 658.85 F95a