TY - BOOK AU - Denny, Richard TI - Successful selling skills SN - 978-0-7494-5410-4 U1 - C 658.85 D42s CY - London KW - Selling KW - Telemarketing N2 - The book as an inspirational business speaker he has helped thousands of salespeople become high flyers. Now his vast knowledge and experience is distilled in this concise new title. Successful Selling Skills is valuable reading for both those new to sales and those who need to refresh their skills. In his distinctive, accessible style Denny analyzes the key aspects of selling, such as developing the right attitude and motivation, displaying product knowledge, identifying USPs, the classic sales pre ER -