Futrell, Charles M. <br/><br/>
Fundamentals of selling: customers for life through service 

 - 10th ed. 
 - Boston    McGraw-Hill  2008 
 - xxxv, 651 p. : cell. ill.; 26cm  Includes index 
<br/><br/> For this edition, I carefully reread the book in order to assure that the text better reflected my thoughts and ideas on the subject. The relationships and interactions in the various steps of the selling process have been carefully examined to form a more seamless flow from one chapter to the next, and special emphasis is placed on the importance of ethical behavior in working with prospects and customers. 
<br/><br/><label>ISBN: </label>978-0-07-110106-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling
<br/><br/><label>Dewey Class. No.: </label>C 658.85 C35s