TY  - BOOK
AU  - Futrell, Charles M.
TI  - Fundamentals of selling: customers for life through service
SN  - 978-0-07-110106-6
U1  - C 658.85 C35s 
CY  - Boston 
KW  - Selling
N2  - For this edition, I carefully reread the book in order to assure that the text better reflected my thoughts and ideas on the subject. The relationships and interactions in the various steps of the selling process have been carefully examined to form a more seamless flow from one chapter to the next, and special emphasis is placed on the importance of ethical behavior in working with prospects and customers
ER  -