Sales management
- New Delhi Indiana Publishing House 2007
- 182 p. Includes index
21st Century Sales Management was very nearly called 'Unleash the Tiger' and that is a good hint at the power, grace and potential that a reader of this new book will have after studying these intelligent and thoughtful pages. Sales management is a neglected area of business expertise because, while marketing is an established 'science', the sales function is frequently not understood by managers who have little experience of it and find difficulty recruiting, motivating and supervising sales people-often with damaging consequences.