TY  - BOOK
AU  - Ghauri, Pervez
AU  - Cateora, Philip
TI  - International marketing
SN  - 978-0-07-126828-8
U1  - C 658.848 G11i 
CY  - Boston
KW  - Export marketing
KW  - International business enterprises
N2  - The book is about international business and it considers the important distinction to see how it affects international marketing strategies
ER  -