Cateora, Philip <br/><br/>
International marketing 

 - 14th ed. 
 - New York   McGraw-Hill  2009 
 - xx, 702 p.  Includes bibliographical references and index 
<br/><br/> The book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.  
<br/><br/><label>ISBN: </label>978-007-126461-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>Dewey Class. No.: </label>C 658.848 C28i