TY  - BOOK
AU  - Cateora, Philip
AU  - Graham, John L.
TI  - International marketing
SN  - 978-007-126461-7
U1  - C 658.848 C28i 
CY  - New York
KW  - Export marketing
KW  - International business enterprises
N2  - The book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.
ER  -