Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy 

 - 8th ed. 
 - Boston    McGraw- Hill  2009 
 - xix, 555 p. ; ill.  Includes index 
<br/><br/><label>ISBN: </label>978-007-126885-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8342 P44c