TY  - BOOK
AU  - Underhill, Paco
TI  - Why we buy the science of shopping
SN  - 978-1-4165-9524-3
U1  - C 658.834 U3w 
CY  - New York 
KW  - Consumer behavior
KW  - Marketing research
N2  - Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture�full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world�s emerging markets
ER  -