Underhill, Paco <br/><br/>
Why we buy the science of shopping 

 - New York    Simon & Schuster paperbacks  2009 
 - xii, 306 p.  Includes index 
<br/><br/> Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture�full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world�s emerging markets. 
<br/><br/><label>ISBN: </label>978-1-4165-9524-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>C 658.834 U3w