McDaniel, Garl <br/><br/>
Marketing Research 

 - 6th ed. 
 - Hoboken, New Jersey    John Wiley & Sons  2005 
 - xxvi, 617 p.  Includes index 
<br/><br/><label>ISBN: </label>9812-53-181-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>C 658.83 M14m