TY  - BOOK
AU  - Hair, Joseph F.
AU  - Wolfinbarger, Mary F. ; Ortinau, Dvid J. ; Bush, Robert P.
TI  - Eseentials of marketing research
SN  - 978-0-07-122028-6
U1  - C 658.83 Eg7 
CY  - New York, NY 
KW  - Marketing research
ER  -