TY  - BOOK
AU  - Johansson, Johny K.
AU  - Carlson, Kurt A.
TI  - Contemporary brand management 
SN  - 978-1-4522-4287-3
U1  - C 658.827 J61c 
CY  - London 
KW  - Branding ( Marketing) - Management
KW  - Strategic planning
ER  -