Johansson, Johny K. <br/><br/>
Contemporary brand management  

 - London    SAGE Publications  2015 
 - viii, 258 p.  Includes index and references 
<br/><br/><label>ISBN: </label>978-1-4522-4287-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding ( Marketing) - Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>C 658.827 J61c