Ind, Nicholas <br/><br/>
Living the brand : how to transform every member of your organization into a  brand champion 

 - 2nd ed. 
 - London    Kogan page  2004 
 - vii, 219 p.  Includes index 
<br/><br/><label>ISBN: </label>0-7494-4129-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>C 658.827 In3