Harvard business review on brand management 

 - Boston    Harvard Business Review Press  1999 
 - 204 p.  Includes index 
<br/><br/><label>ISBN: </label>1-57851-144-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand products
<br/><br/><label>Dewey Class. No.: </label>C 658.827 H26