TY  - BOOK
AU  - Cron, William L.
AU  - DeCarlo, Thomas E.
TI  - Sales management : concepts and cases
SN  - 978-0-470-4189-5
U1  - C 658.81 C88s 
CY  - New Jersey
KW  - Sales management
KW  - Sales management Case studies
N2  - Dalrymple's Sales Management arms sales managers with the tools to help their companies gain a competitive edge as well as acquire strategic advantages in their careers. With the tenth edition, they'll find streamlined coverage for easier readability and retention
ER  -