TY  - BOOK
AU  - Marone, Mark D.
AU  - Lunsford, Seleste
TI  - Strategies that win sales : best practices of the world's leading organizations
SN  - 0-7931-8860-1
U1  - C 658.802 M34s 
CY  - Chicago 
KW  - Sales management
KW  - Selling
N2  - Todays global economy is moving at such a rapid pace in terms of technology, competition, and changes in market demand that organizations find them-selves in the position of having to be more flexible, respond more quickly, and be more creative to remain competitive. The sales organization is in a unique position as it stands at the fore-front of meeting and responding to many of the global chal-lenges confronting organizations today. As sales organizations continue to encounter more of everything that makes it diffi-cult to win a sale-more demanding customers, more price pres-sures, more competition, more channels to market, and the like-they are forced into making important strategic decisions around how they will organize, what technologies they will leverage, and what sales skills they will require
ER  -