Marone, Mark D.

Strategies that win sales : best practices of the world's leading organizations - Chicago Dearborn Trade publishing 2005 - xxi, 249 p. Includes index

Todays global economy is moving at such a rapid pace in terms of technology, competition, and changes in market demand that organizations find them-selves in the position of having to be more flexible, respond more quickly, and be more creative to remain competitive. The sales organization is in a unique position as it stands at the fore-front of meeting and responding to many of the global chal-lenges confronting organizations today. As sales organizations continue to encounter more of everything that makes it diffi-cult to win a sale-more demanding customers, more price pres-sures, more competition, more channels to market, and the like-they are forced into making important strategic decisions around how they will organize, what technologies they will leverage, and what sales skills they will require.

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Sales management
Selling

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