Magrath, Allan J. <br/><br/>
How to achieve zero-defect marketing 

 - New York    AMACOM  1993 
 - xv, 174 p.  Includes index 
<br/><br/><label>ISBN: </label>0-81144-5123-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Quality of products
<br/><br/><label>Dewey Class. No.: </label>C 658.802 M27h