TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue Ocean strategy: How to create uncontested market space and make the competition irrelevant
SN  - 978-1-59139-619-2
U1  - C 658.802 K56b 
CY  - Boston 
KW  - Market segmentation
KW  - New Product
ER  -