Kim, W. Chan <br/><br/>
Blue Ocean strategy: How to create uncontested market space and make the competition irrelevant 

 - Boston    Haubud Business School Press  2005 
 - xi, 240 p.  Includes index 
<br/><br/><label>ISBN: </label>978-1-59139-619-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New Product
<br/><br/><label>Dewey Class. No.: </label>C 658.802 K56b