Gilligan, Colin <br/><br/>
Strategic marketing planning 

 - 2nd ed. 
 - Amsterdam    Butterworth-Heinemann  2009 
 - x, 552 p. ; ill.   Includes bibliography and index 
<br/><br/><label>ISBN: </label>978-1-85617-617-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>C 658.802 G41s