TY  - BOOK
AU  - Craven, David W.
AU  - Piercy, Nigel F.
TI  - Strategic Marketing 
SN  - 978-007-126335-1
U1  - C 658.802 C85s 
CY  - New York, NY 
KW  - Marketing - Decision making
KW  - Marketing - Management
ER  -