Craven, David W. <br/><br/>
Strategic Marketing  

 - 9th ed. 
 - New York, NY    McGraw-Hill/Irwin  2009 
 - xv, 784 p. ; figs.  Includes index 
<br/><br/><label>ISBN: </label>978-007-126335-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>C 658.802 C85s