Ketchum, David <br/><br/>
Big M little m marketing : new strategies for a new asia 

 - Singapore    John wiley and sons (Asia)  2003 
 - xi, 220 p.  Includes index 
<br/><br/> BIG M. little m Marketing: The Guide to Gaining Competitive Advantage in the new Asia is a view of the way forward for all businesspeople operating in Asia to unlock the marketing potential of what I believe will be a definitive era of rapid economic and social change. The reforms and liberalization that began with the aftermath of the 1997 financial crisis and that are gathering momentum with the coming of the WTO to China and Taiwan are just the beginning. This accelerating pace of change is now altering the face of the competitive landscape. The changes are inexorable. The nimble will be rewarded with new opportunities and profit potential, while the inflexible and moribund will face obliteration. 
<br/><br/><label>ISBN: </label>0471-47923-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Asia
<br/><br/><label>Dewey Class. No.: </label>C 658.80095 k48b