McDonald, Malcolm <br/><br/>
Marketing accountability: how to measure marketing effectiveness 

 - London    Kogan Page  2009 
 - viii, 293 p.  Includes index 
<br/><br/><label>ISBN: </label>978-0-7494-5386-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Marketing--Cost effectiveness
<br/><br/><label>Dewey Class. No.: </label>C 658.80072 M14m