Walker, Orville C. Jr. <br/><br/>
Marketing strategy: a decision-focused approach 

 - 6th ed. 
 - Boston   McGraw-Hill  2008 
 - xx, 346 p.  Includes index 
<br/><br/><label>ISBN: </label>978-007-126391-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>C 658.8 W15m