TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly Jr. , James H.
TI  - Marketing management : knowledge and skills 
SN  - 978-007-127541-5
U1  - C 658.8 P44m 
CY  - Boston 
KW  - Marketing - management
KW  - Marketing - management - Case studies
ER  -